Reading Time: 5 minutes I didn’t have the luxury of more than two team seasons each year with my team dealer business. Being that my specialty was competitive aquatics, I had a summer and winter to keep me going. I used retail and weekend events to help even the keel. To make things more complex, most of the manufacturers […]
Reading Time: 4 minutes In the midst of a recession in 2010 American Express started the idea of Small Business Saturday. After only a year Senate unanimously passed a resolution in support for the holiday and it wasn’t long until all 50 states were showing their endorsement for the much-needed boost to their local business economies. Even Shaquille O’Neal […]
Reading Time: 3 minutes In the good old days, relationships were the key to the success of a business. Especially in the team sports arena. Not only did we rely on existing customers for repeat business, but we also knew that we’d get new customers from the word of mouth of our existing clientele. That’s how team dealers continued […]
Reading Time: 4 minutes At the beginning of the month we posed the question, “Should small businesses focus more on targeted marketing or branding?” In order to find an answer, we did a deep dive into what is targeted marketing for retailers. Then we did the same to uncover what is branding for small business retailers. Which leads us […]
Reading Time: 6 minutes If your business is contingent on creating or maintaining a loyal repeat business than you should continue reading. How can a business like mine use “branding” to potentially stop companies like Chewy and Amazon from eating away at my profits and customer base? What is Branding/ why should I care? What are some things I should […]
Reading Time: 7 minutes Have you ever wondered what targeted marketing really is? Checkout Soft Intelligence’s new blog on targeted marketing for small businesses.
Reading Time: 5 minutes One of the most clichéd phrases regarding money is “Money doesn’t grow on trees.” It was something my father would say to me if I left the lights on, the fridge open or the front door ajar. He would even use it when I got a bad grade or a low conduct score on my […]
Reading Time: 6 minutes Before we go any further, I’d like to go on the record and say, “It was the egg, we all can agree, the egg came first.” Regrettably, today’s topic will not be as easy to figure out. Regularly I am told by small to medium size business owners that they cannot afford to invest in […]
Reading Time: 5 minutes A week ago we discussed the 3 steps retailers need to take in order to win against Amazon. One of those steps was creating a good shopping experience by making it quick and educational for the customer. But how does one go about completing such a feat? That’s exactly what we will discuss today. Ask […]
Reading Time: 6 minutes Two weeks ago, we discussed the “3 Ways to Stay Relevant During the Retail Armageddon”. If you were unable to catch it, I highly recommend going back and taking a look. In case you forgot, those three steps were; Having Accurate Inventory Visible Online, Training Your Staff to Better Educate Your Customers, and Create a […]
