5 Tips and Tricks for Small Business Saturday

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Reading Time: 4 minutes In the midst of a recession in 2010 American Express started the idea of Small Business Saturday.  After only a year Senate unanimously passed a resolution in support for the holiday and it wasn’t long until all 50 states were showing their endorsement for the much-needed boost to their local business economies.  Even Shaquille O’Neal […]

14 Branding Terms For Small Businesses to Know Before They Lose To Amazon

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Reading Time: 6 minutes If your business is contingent on creating or maintaining a loyal repeat business than you should continue reading.  How can a business like mine use “branding” to potentially stop companies like Chewy and Amazon from eating away at my profits and customer base? What is Branding/ why should I care? What are some things I should […]

3 Ways to Better Educate Your Employees to Stay Competitive with Amazon in the Shoe Industry

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Reading Time: 6 minutes Two weeks ago, we discussed the “3 Ways to Stay Relevant During the Retail Armageddon”.  If you were unable to catch it, I highly recommend going back and taking a look.  In case you forgot, those three steps were; Having Accurate Inventory Visible Online, Training Your Staff to Better Educate Your Customers, and Create a […]