Reading Time: 4 minutes Last week we took an in-depth look at how a customer’s interaction with a different company can change their expectations of how they interact with your company. Today we will be doing more of that with a hyper-focus on emerging technologies that you should be aware of. I’m not sure if you caught the latest […]
Reading Time: 4 minutes “Most companies must realize that they are no longer competing against the guy down the street or the brand that sells similar products. Instead, they’re competing with every other experience a customer has. This presents an opportunity for forward-thinking brands to create positive experiences that customers want to talk about to others. It also suggests […]
Reading Time: 4 minutes If you are anything like the rest of our clients, you are consistently thinking of ways to further your brand and better understand your customers. Today’s retail environment is constantly evolving and unfortunately for us, our customers and the way they become engaged are too. To stay pertinent, retailers need to evolve along with their […]
Reading Time: 4 minutes Step 1: Integrate Your Website with your POS/Order Management System This step seems simple enough, but a majority of the team sporting goods stores I have interviewed either have a website that’s not integrated into their POS/Order Management System or don’t have a website at all. If you are one of these team dealers, I […]