Reading Time: 4 minutes While the retail world prepares to reopen after the pandemic shutdown here are a few helpful tips for how to prepare!
Reading Time: 3 minutes We hope that you, your family, your business and your employees are all safe and healthy. We are all very concerned about these uncertain times. Our current public health crisis and the need for social distancing is causing an almost total stop to retail foot traffic in many vertical markets. How do you weather this […]
Reading Time: 4 minutes My first “real job” out of college was working for a specialty sporting goods retailer called Adolph Kiefer & Associates. My boss, Adolph Kiefer, was a U.S.A. Olympic Gold Medalist in the 1936 Berlin Olympics. One of his good friends was Jesse Owens, who also made history at those games. These are the same games […]
Reading Time: 5 minutes I didn’t have the luxury of more than two team seasons each year with my team dealer business. Being that my specialty was competitive aquatics, I had a summer and winter to keep me going. I used retail and weekend events to help even the keel. To make things more complex, most of the manufacturers […]
Reading Time: 7 minutes Have you ever wondered what targeted marketing really is? Checkout Soft Intelligence’s new blog on targeted marketing for small businesses.
Reading Time: 4 minutes Last week we took an in-depth look at how a customer’s interaction with a different company can change their expectations of how they interact with your company. Today we will be doing more of that with a hyper-focus on emerging technologies that you should be aware of. I’m not sure if you caught the latest […]
Reading Time: 4 minutes “Most companies must realize that they are no longer competing against the guy down the street or the brand that sells similar products. Instead, they’re competing with every other experience a customer has. This presents an opportunity for forward-thinking brands to create positive experiences that customers want to talk about to others. It also suggests […]
Reading Time: 4 minutes If you are anything like the rest of our clients, you are consistently thinking of ways to further your brand and better understand your customers. Today’s retail environment is constantly evolving and unfortunately for us, our customers and the way they become engaged are too. To stay pertinent, retailers need to evolve along with their […]
Reading Time: 4 minutes Step 1: Integrate Your Website with your POS/Order Management System This step seems simple enough, but a majority of the team sporting goods stores I have interviewed either have a website that’s not integrated into their POS/Order Management System or don’t have a website at all. If you are one of these team dealers, I […]